# What is a LeadTap.me lead page

> A LeadTap.me lead page is one mobile page that opens when someone taps an NFC object or scans a QR code. Made of question steps and presentation steps, it can be a lead form, a digital business card, a menu, a review flow or a business presentation.

Source: https://docs.leadtap.me/concepts/lead-pages/ · Last updated: 2026-10-09

A lead page is one mobile page that opens when someone taps a LeadTap.me NFC object or scans a QR code. It is made of steps, so it can be a short form that captures a lead, but also a digital business card, a menu, or a presentation of the business that asks nothing.

## The steps of a lead page

Every step of a lead page is either a question or a presentation page.

| Kind of step | Options |
|---|---|
| Question | Name, email, phone, choice, text, slider, star rating |
| Presentation page | Contact card, about us, products & services, testimonials |

A lead page ends with a thank-you, a redirect or a coupon, and can have different endings by answer or score.

## Kinds of lead pages

Any mix of steps is a valid lead page. These are the common shapes:

- **Lead capture form:** a few questions and a thank-you.
- **Digital contact card:** saved to the visitor's phone, with an optional email step.
- **Business presentation:** about us, products & services, testimonials.
- **Products & services page or menu:** a carousel of cards per section.
- **Testimonials page.**
- **Review or feedback flow:** stars, then what went wrong, with a different ending per rating.
- **Lead qualifier:** scored questions with different endings.
- **Event RSVP.**

And mixes, for example:

- **Open house sign-in:** the property, the visitor, three scored questions, the agent's card, and hot leads to the agent's calendar.
- **Hotel experiences page:** what the hotel sells today, who wants what, a booking link or a welcome-drink coupon.
- **Tour agency page:** the tours, which one and when, WhatsApp for those leaving soon, an early-bird coupon for the planners.
- **Remodeling company page:** finished projects with the company's own photos, what the prospect has in mind, when and with what budget, then a price range by email or a call and a visit.

Through the MCP server, `get_form_config_schema` returns these as `pageExamples`: examples, not a closed list.

## Photos on a lead page

Photos that Claude adds are stock photos chosen from the description, as placeholders. The customer replaces them with their own in the portal editor, and Claude gives the exact link (`editorUrl`). Where the photo is the claim (a portfolio of finished projects, before and after, the team, the premises) no stock photo is used: those cards wait for the customer's real photos.

## Draft, publish, pause

A lead page has a private draft and a live version at `page.leadtap.me`. Changes go to the draft; publishing makes the draft live; pausing stops a live page from serving. Publishing counts against the plan's live-page quota and may start the 14-day Plus trial on a first publication. See [plans and limits](https://docs.leadtap.me/mcp/plans/).

## Where submissions go

Every submission goes to the account's CRM. Leads also leave LeadTap.me through webhooks: the CRM webhook sends every lead in the account to a CRM, an AI agent workflow or a sales team, and a page webhook sends one lead page's submissions. HubSpot, Google Sheets and other apps are reached through a webhook to Zapier, Make or n8n. See [webhooks](https://docs.leadtap.me/concepts/webhooks/).

## Building lead pages with Claude

Claude builds a lead page with `create_form`, `get_form_config_schema`, `save_form_draft` and, when you say so, `publish_form`. See the [tool catalog](https://docs.leadtap.me/mcp/tools/) and [example prompts](https://docs.leadtap.me/mcp/examples/).