# What is a LeadTap.me Smart Object (NFC and QR)

> A LeadTap.me Smart Object is a physical NFC object (keychain, sign holder, light touchpoint) or a QR code that sends every tap or scan to a link you can change at any time. NFC objects are bought in the store; QR codes in packs, dynamic for life.

Source: https://docs.leadtap.me/concepts/smart-objects/ · Last updated: 2026-10-09

A Smart Object is a physical NFC object (keychain, sign holder, light touchpoint) or a QR code that sends every tap or scan to a link. The printed object never changes; where it sends people does.

## NFC objects

LeadTap.me NFC objects are keychains, sign holders and light touchpoints, in colors. They are bought once in the [store](https://app.leadtap.me/store), shipped, and connected to the account by tapping them when they arrive. They are the customer's for life and are not included in any plan.

## QR codes

LeadTap.me QR codes are bought once in packs and are dynamic for life. A QR code points to a lead page or to any URL, and its destination can be changed on every plan, Free included. With a bought code left, Claude can create one with `create_qr_code`, which returns the PNG to print.

## Where a Smart Object sends people

A Smart Object sends every tap or scan to either one link, or to a weekly schedule of links with a fallback ([smart routing](https://docs.leadtap.me/concepts/smart-routing/), a Plus feature). A link is a lead page's link or an external link, a short, trackable LeadTap.me URL that redirects to any web address. A change takes effect on the next tap or scan.

## Labels

A Smart Object has a name, a category and a location. They are labels for the owner and do not affect where it sends people.

## Measuring taps and scans

Taps and scans are counted per object, with unique visitors, countries, devices, languages and top cities, within the plan's analytics window. Through the MCP server this is `get_objects_metrics`.