LeadTap.me glossary
Each LeadTap.me term below is defined in one sentence that stands on its own.
| Term | Definition |
|---|---|
| Lead page | One mobile page that opens when someone taps an NFC object or scans a QR code, made of question steps and presentation steps. The MCP tools call it a form. |
| Smart Object | A physical NFC object (keychain, sign holder, light touchpoint) or a QR code that sends every tap or scan to a link. |
| NFC object | A Smart Object with an NFC chip, bought in the store, shipped, and connected by tapping it. |
| QR code | A Smart Object bought once in packs, dynamic for life, pointing to a lead page or any URL, editable on every plan. |
| Smart routing | A weekly schedule of links for one Smart Object, in the customer’s time zone. A Plus feature. |
| Fallback link | The link a Smart Object with smart routing uses whenever no scheduled slot matches. |
| External link | A short, trackable LeadTap.me URL that redirects to any web address. |
| Submission | One completed lead page. |
| Webhook | A connection that POSTs lead data as JSON to a URL the customer chooses; the only way LeadTap.me sends leads to other tools. A Plus feature; it sends nothing until the account owner turns it on. |
| CRM webhook | The account’s webhook for people: it sends every lead, from any lead page, on lead.created, lead.verified or lead.submission. |
| Page webhook | A webhook of one lead page: it sends that page’s submissions on complete or partial. |
destinationId |
The id of a CRM or page webhook in the MCP tools. |
| Delivery log | The record of what a webhook sent: each event with its status (pending, delivered, failed), attempts and the receiver’s answer. |
| Lead | A person, counted once by email, however many lead pages they filled. |
| Contact | A lead as the CRM shows it: their submissions, last one and average score. |
| Score | Points from a lead page’s scored questions, used to qualify leads and choose endings. |
| Analytics window | How far back analytics go on the account’s plan: Free 7 days, Plus 60, Ultra 180. |
| Draft | The private, unpublished version of a lead page; publishing makes it live. |
| Portal | app.leadtap.me, where customers manage their account. |
| MCP server | https://app.leadtap.me/api/mcp, the endpoint that lets Claude and other AI agents work on an account. See the MCP server. |